How It Began

SG Jewels was established back in 2007, a family owned and operated business. It began from a humble little shop named Kam Loo Enterprise, located at Puchong. We concentrate on our quality craftsmanship and customers’ satisfaction. Gold, symbolizes wealth and riches in Chinese culture, which is the same in Western culture. In fact, no matter where you are in the world, gold represents wealth. Our aim is to bring traditional gold jewelry to the modern era, stylish and luxurious yet affordable for everyone.


We believe handmade goods have an expressive, soulful quality that can’t be replicated any other way. SG Jewels has become synonymous with craftsmanship. Each piece of SG Jewels jewelry is hand fashioned, thoroughly inspected, and reviewed to ensure the finished product meets exacting standards. We only source our gold metals through ethical partners, illustrating our commitment to sustainability and establishing us as stewards for the communities that influence our designs.